Product
One platform. Six lenses on every product in your category.
Each lens reads the same live marketplace data the same disciplined way — so the comparison always holds up. Together they feed a single opportunity score, with the evidence behind every number attached.
01/ Product tracking
Product tracking
Live rank, price, and review movement across every SKU in your category — captured daily from the marketplaces your buyers actually shop. Watch a competitor's price cut, a review surge, or a new entrant the day it happens, not a quarter later.
What you get: a live leaderboard of every product in your category, with the price and review history behind each move.
02/ Ingredient intelligence
Ingredient intelligence
Trending actives and market dosing, decomposed. We read the supplement-facts panel on every product, normalize the doses, and surface which ingredients are gaining share — and at what clinically meaningful amounts the market is actually formulating to.
What you get: ingredient-level demand curves and a dosing distribution for every active in your category.
03/ Clinical evidence
Clinical evidence
Studies per claim, graded by strength. Every on-pack claim is mapped to the human trials behind it and graded A–D on study design, size, and replication — so you can tell a claim the science supports from one that's marketing reach.
What you get: an evidence dossier per claim, with each study graded and linked.
04/ Packaging & branding analysis
Packaging & branding analysis
Read positioning, claims, and design language across competitors at a glance. We tag every product's front-of-pack claims, certifications, and visual cues, then cluster them — so the white space in how a category presents itself becomes obvious.
What you get: a claims-and-design map of the category, with the crowded and open positions called out.
05/ Commercial performance trends
Commercial performance trends
Demand curves and seasonality, before the market reprices them. We model search and sales demand over time so you can see what's accelerating, what's seasonal, and where momentum is building — early enough to act on it rather than chase it.
What you get: seasonality-adjusted demand trends for the category and each leading ingredient.
06/ Opportunity detection
Opportunity detection
Underserved price bands and unmet demand, ranked by a single opportunity score — with the evidence behind every number attached. The five lenses above feed one model that scores each gap on demand, competition, evidence, and price, so the best launch is the top of a list, not a hunch.
What you get: a ranked list of opportunities, each with a score, a confidence level, and the data behind it.
Stop guessing. Launch with evidence.
Book a 20-minute demo on your category. We'll show you what all six lenses say about your next launch.